Research Domain
The study related to the Lead generation strategy as a multichannel mechanism of modern organisation growth
Lead generation strategy refers to the marketing process of involving and capturing interest in a product or service in order to establish sales strategies and, as a result, solicit new clients. Lead generation is a common demand-creation approach that has a significantly wider reach due to its multichannel led distribution of the created message. Lead generation helps businesses increase brand recognition, create connections, and attract more new clients to fill their sales funnel. The major goal of this study will be to identify the opportunities that lead generation tactics bring to modern businesses. It examines the essential components of this topic, illustrating how organisations' importance changes, and how their worth effectively grows as a consequence of the application of tools provided by processes that are an intrinsic part of lead generation. The study will state the variables and procedures that influence the effectiveness of lead generating initiatives.
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