Research Domain
The study on the role of CSR in developing a company's brand development
A company's corporate brand will always be representative of a favourable image. When customers, vendors, and even workers and investors have a favourable impression of a company, the company's stock price tends to rise. The corporate brand's reputation for being the most effective strategic differentiator between one company and another—and a consequential source of competitive advantage—has endured for some time now. In the actual world of business, where profits are at stake, corporations and organisations have invested heavily in building, maintaining, and defending their corporate brand. Some businesses devote enormous efforts to elevating its brand to "super-brand" status, where it quickly rises to the ranks of the best-known corporations worldwide. The study will discuss a company's brand is conceptualised as a structured entity that can be managed, marketed, and even "brought to life" by the business itself. In a more in-depth definition, "a company brand will possibly possess rich heritage, assets and capabilities, people, values and objectives, a local or global frame of reference, citizenship initiatives, and a performance record," is included.
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