Research Domain

Instagram's potential as a Marketing Instrument for social media

business-management-and-accounting

marketing-and-sales-management

Social network marketing is becoming a prominent marketing approach for many entrepreneurs. Follow after the well-known social media network such as Facebook and Twitter, Instagram has participated in the trend in 2010 and given another beneficial marketing platform for marketers to communicate with their clients. Instagram is an internationally used social media network, which has been employed as a marketing tool by numerous global commercial enterprises. It is a crucial marketing tool that permits corporate communication to take place. Through Instagram, marketers are able to communicate with their consumers by publishing photographs and videos and leaving comments as a method of providing information; getting comments and likes as a way of collecting feedback from customers. In this study, debate on how Instagram may be utilised as a marketing tool in social network marketing will be done

Keywords

Instagram

Entrepreneur

Marketing Instrument

Social Network Marketing

Corporate Communication

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