Research Domain
Influence of social media campaigns on the commercial viability of new products
Retailers' use of social media as a marketing platform has much promise. With a focus on new product launches, social media has the potential to increase the reach and speed up the spread of information about the product through social engagement and online word of mouth. There has been a lot of study done on the effects of online word of mouth and social contact on customer behaviour. However, there is currently scant data available on how social media campaigns impact the launch of new products. Therefore, this study will aim to examine the effect of a social media campaign on the success of a new product launch by collecting and analysing survey and behavioural data. Information collected from a social media tryvertising campaign connected online community to support the launch of cutting-edge binoculars. A beneficial effect on customers' desire to buy and word-of-mouth promotion of a new product may be traced back to a variety of campaign-related elements, as shown by a mediation study. In addition, a post hoc study reveals the impact that community participation had on the new product's first reception.
Get Free Discussion on your Problem
Lets Get Your
Research Begin
We at “WRIRK” works with the research concept of `Read`, `Write`, `Review`, and `Rewrite`. Our team of experts works based on subject expertise, writing expertise, and Research Experience. We at “WRIRK” works for Quality and Time as the main dominator for the researcher's work and also following `Read & Learn` for the working team and `Discuss & Deliver` for the client end. Our expert research services will let you feel relaxed out of your Deadlines, Publications, Quality, Writing, and Conceptual requirements.
© 2025. Copyright MPRW Research Work LLP