Research Domain

An examination of variables that influence the efficacy and success of brand advertisement

business-management-and-accounting

marketing-and-sales-management

The goal of this study will be to determine what aspects of advertising contribute to its success and to examine how these aspects interact. Seven elements will find to influence the success and efficacy of brand advertising, and they were: advertising message and creativity; advertising medium selection; market research; competitiveness; market share; uniqueness; and customer relationship. The study will suggest conceptual model was put through its paces with the use of path analysis and structural equation modelling (SEM). According to the findings, choosing the right advertising medium is the single most critical determinant of the success and efficiency of brand advertising. Advertising message/creativity and client relationship were ranked second and third, respectively, as most influential variables influencing advertising success. The findings will be revealed that competition, while it does affect brand advertising success and effectiveness, is the least important factor among the seven discovered in this study. Improving the likelihood of brand advertising success and effectiveness requires first establishing proper connections with customers and other stakeholders to understand their requirements and desires. As a result of these connections, businesses will be better able to tailor their marketing initiatives to the preferences of their ideal clients, elevating the overall impact of their brand promotions.

Keywords

Brand Promotion

Brand Advertisement

Structural Equation

Modelling Path Analysis

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